Sergio Lopez - North SF Bay Area Fine Artist

Upcoming Shows and Events

•Spoke Art: April 7, 2016. "The 5th Annual Moleskine Show." San Francisco, CA.

•Bakersfield Museum of Art: April 9th, 2016. "Kern County Plein Air." Bakersfield, CA.

•Christopher Queen Gallery: May 1st, 2016. "The Golden Hour." Duncans Mills, CA.

•Abend Gallery: May 13th, 2016. "Contemporary Figuration." Denver, CO.

•Paso Arts Fest: May 26th, 2016. "Signature Exhibition." Paso Robles, CA.

•Los Gatos: June 18th, 2016. "Los Gatos Plein Air." Los Gatos, CA.

Sonoma Plein Air: September 10th, 2016 "Sonoma Plein Air." Sonoma, CA.

•Modern Eden Gallery: September 17th, 2016. Beautiful Bizzare Invitational Show. San Francisco, CA.

•Christopher Queen Gallery: October 2nd, 2016. "A Splendid Journey: 40th Anniversary Show." Duncans Mills, CA.

Saturday, January 25, 2014

Gallery Rejects, Part 1: Switching Concepts.

Hey everyone! First of all, I want to say, it's a huge distinction for me to be invited to the show I am going to promote here. I don't want this post to be taken in any negative way whatsoever, rather just to highlight and analyze a problem you might come across as an artist.

Back in September I was contacted by Palm Avenue Fine Art in Sarasota Florida to participate in the American Masters Invitational Show. Although I wasn't so familiar with the gallery itself, I am definitely familiar with the other names invited to participate in the exhibition. Names such as Jeremy Mann, Ron Hicks, Paul G. Oxborough, Brent Cotton, Kevin Beilfuss, Joseph Paquet, and many more should be enough to pique your interest as it did mine. I was very eager to create something new that would make an impact on a new scene and within such prestigious company.

I decided to get back into this Natural Patterns series once again. It's something I've been wanting to do for a while anyway, and I think a good complement to the Painted Roses series I'm also producing plenty of. So I decided to give it a shot and send them this image for their consideration.

"Parhelia" 30x24 in. oil on linen. 2014.

A few days later, I got an email from them saying that while they admire my other work, they did not feel like it would sell in the area. They then requested a new painting from me. I grumbled about it for a bit but then got back to work. Time to submit for the show was running out, so it was important to start on the right foot this time. I got an idea of what they wanted from me, which was more along the lines of my painting, "Jaquenetta." So I got creative with my reference and came up with something that I could get excited about painting.

"Angel Face" 30x24 in. oil on linen. 2014

They loved it! So it will be getting sent out soon to them. I can't wait.

The take-away? Rejection is always possible, no matter what stage of the game you're in, or how good you think your painting is. How will you take it? If you're given another shot, just think of it as a second try to create an even better painting than before. If you don't succeed again, then it is probably not a good fit of a gallery for both of you. And it's also not to say that it wouldn't be a good fit for a different gallery either.

Here is some extra info about the show:

American Masters Group Exhibition

Opening February 7, 2014.
On display February 7 - 21, 2014.
Palm Avenue Fine Art
10 South Palm Avenue, Sarasota, FL 34236
www.palmavenuefineart.com

Check out some of the other paintings for the show at their Facebook page.

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